A historic grand hotel on the seafront of Alassio, with a heated indoor pool, private beach and wellness centre with sauna and beauty treatments, for a charming stay on the Ligurian Riviera.
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The Diana Grand Hotel is a 4-star hotel on the seafront of Alassio, in Liguria, with a heated indoor pool and a private beach just steps from the rooms.
The accommodations, decorated in a classic style with parquet floors, overlook the Ligurian hills or the sea and include Panorama, Basic and the larger Prestige rooms, some with a private terrace or pool view; all feature air conditioning, private bathroom, minibar and room service. The property is designed for both families and couples, with a score of 9.1 given by guests travelling as a couple.
Among the standout facilities are the wellness centre with sauna, massages and beauty treatments, the fitness area, the gastronomic restaurant open every day and the more informal Living on the Beach for seaside lunches during the spring and summer months. The garden, the sun terrace with loungers and the American bar complete the offer.
Alassio can be reached on foot from the railway station and is a few kilometres from the Garlenda Golf Club, which offers discounted rates to hotel guests.
The Diana Grand Hotel offers nine room types, from the more compact Basic and Panorama, between 18 and 24 sqm, to the spacious Prestige and Prestige Design, which reach up to 35 sqm and can accommodate families with children. All accommodations are decorated in a classic style, with parquet floors, air conditioning, soundproofing, minibar and private bathroom equipped with courtesy set and bathrobes.
The Panorama rooms and some Prestige rooms offer a balcony or terrace with views of the sea or the Ligurian hills, while the Prestige rooms with pool view and the Prestige Design, featuring a lounge area and an additional sofa bed, are designed for longer stays or for those travelling in groups. The Hillside rooms and those with a Sun Terrace complete the range with more compact but equally air-conditioned solutions, equipped with flat-screen satellite TV.
With a balcony and full view of the Ligurian Sea, it is one of the hotel’s most panoramic rooms: 20 sqm with parquet flooring, private bathroom with tub and a terrace overlooking the beach.
The most essential room type in the property, 18 sqm with views of the Ligurian hills rather than the sea; classic parquet furnishings and TV with Sky channels, ideal for those seeking a more affordable option.
Larger than the standard Panorama room at 24 sqm, this room adds a separate lounge area to the sea-view balcony and bathroom with tub, making it the most spacious among the Panorama rooms.
A soundproofed and air-conditioned room of 20 sqm with a partial view of the Ligurian Sea, parquet floors and TV with Sky channels: a compromise between the full sea view and the price of the Basic rooms.
Among the most carefully appointed accommodations, this 26 sqm room offers a pool view and a full bathroom with shower, bidet, courtesy set and bathrobes, plus a wardrobe and minibar.
The largest room in the hotel at 35 sqm, designed for families of up to 4 people: it combines an extra-large double bed and sofa bed, a separate lounge area and a pool view.
A Prestige room facing the hills behind Alassio, 20 air-conditioned sqm with soundproofed walls and flat-screen satellite TV, for those who prefer greater tranquillity over the sea-facing side.
The only one among the Prestige rooms to offer a private sun terrace, this 20 sqm room is equipped with independent heating and satellite TV, perfect for enjoying the sun even away from the beach.
The Diana Grand Hotel has an indoor pool with a hot tub, accessible at no extra cost, and a private beach facing the sea with a rental service for loungers, umbrellas and towels. The wellness centre includes a sauna, Turkish bath, fitness area and a wide range of massages and beauty treatments, from couple massages to body scrubs.
For dining, guests will find an on-site restaurant open every day, a bar, a coffee shop and menus for special diets on request, as well as the option of breakfast in the room. The service is completed by a 24-hour front desk, concierge service, luggage storage, laundry and ironing service, bicycle rental and free WiFi throughout the property, plus a garden with a sun terrace and outdoor furniture.
The Diana Grand Hotel is located directly on the seafront of Alassio, just 20 metres from the town beach, in the liveliest stretch of the town where promenades, shops and cafés face the sea. Ristorante Pizzeria Regina is 50 metres away and Ristorante Grill la Marina 150 metres away, while bars such as Il Retrobottega and Dama Caffè, both within 800 metres, offer a more casual alternative for breakfast or an evening aperitif.
Alassio railway station is 1.1 km away, and a bus stop right in front of the hotel makes it easy to reach even without a car. The nearest airport, Riviera Airport, is about 5 km away, while Genoa-Sestri Airport is 67 km away, useful for those arriving from abroad. By car, the Garlenda Golf Club is about 8 km away, with discounted green fees for hotel guests, and the more sheltered Baba Beach is 2.5 km away along the coast.
Guests staying at the Diana Grand Hotel can alternate between the hotel’s private beach, open from late April to early October, and more cultural visits such as the Church of Sant’Anna, 1.6 km away, or the Sanctuary of Nostra Signora della Guardia, 2.9 km away in the hills behind the town. In summer the area comes alive with events and nightlife along Alassio’s budello, while in the quieter months the coast is ideal for walks towards Laigueglia, whose beach is about 3.8 km away, or excursions in the Lerrone-Valloni forest, about 6 km inland among the Ligurian olive groves.
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Reviews particularly praise the location, with a score of 9.0, and the helpfulness of the staff, rated 8.7. Comfort and cleanliness also receive solid ratings. The value for money, at 7.4, remains the most critical point, noted by some guests as the least convincing aspect of the stay.
Yes, the Diana Grand Hotel is just 20 metres from the beach in Alassio and also has a private beach with lounger and umbrella rental service, accessible for a fee from late April to early October.
Yes, the Diana Grand Hotel accepts pets on request; a surcharge may apply depending on the type of animal.
Check-in at the Diana Grand Hotel is possible from 15:00 to 00:00, while check-out must be completed by 11:00; a photo ID and a credit card are required upon arrival.
Yes, the Diana Grand Hotel has an indoor pool with a hot tub, accessible to guests at no extra cost, as well as a sun terrace with loungers.
Rates at the Diana Grand Hotel vary depending on the season, room type and dates of stay. You can check the updated price from our search partners.
Yes, the Diana Grand Hotel offers a daily breakfast with continental, Italian, gluten-free and buffet options.
The Diana Grand Hotel is about 1.1 km from Alassio railway station and is served by a bus stop right in front of the property.
