Floren Hotel is a historic 5-star hotel housed in a 16th-century building in central Florence, a few minutes from Santa Maria Novella station.
See prices & availabilityThis page contains affiliate links. If you book through our links we may earn a small commission at no extra cost to you.
Floren Hotel is a refined 5-star hotel located in a historic 16th-century building in the centre of Florence, just 250 metres from Santa Maria Novella Train Station.
Established as an accommodation facility in the 19th century, this elegant residence combines the charm of Florentine Renaissance architecture with modern services dedicated to guest well-being. The location along Via Panzani allows guests to reach the conference centre, the Cathedral of Santa Maria del Fiore and the city’s most famous museums on foot in just a few minutes. The property offers various types of soundproofed rooms and suites, some of which feature a hot tub or private terrace.
Every morning a varied buffet breakfast is served, featuring continental items, traditional Italian options and dishes dedicated to special diets such as gluten-free, vegan and vegetarian food. The hotel also houses an internal restaurant, a welcoming bar and an artisanal ice cream shop, in addition to guaranteeing a 24-hour front desk for assistance.
Accommodations at Floren Hotel reflect the elegance of a 16th-century historic building, offering ideal solutions for solo travellers, couples and families. Options range from functional Smart Single Rooms to impressive 39-square-metre Deluxe Suites divided into multiple spaces.
All units guarantee high levels of privacy and comfort thanks to soundproof walls, air conditioning, Wi-Fi connection, flat-screen satellite TV, minibar and kettle. Private bathrooms feature a shower, bidet, hairdryer, soft bathrobes and a dedicated toiletries set. Higher room categories offer exclusive extras such as a hot tub, separate living areas with sofa beds or private terraces overlooking Florence.
The property’s most compact and essential accommodation, ideal for solo travellers and overlooking the inner courtyard. It features a bathroom with shower, bathrobe, minibar and tea maker.
A welcoming 22 sqm solution designed for two guests, equipped with soundproof walls, air conditioning and a complimentary welcome gift of wine or champagne.
A spacious 25 sqm room distinguished from Classic accommodations by the presence of a hot tub designed for maximum relaxation.
A unique accommodation that combines the high-end amenities of the Deluxe category with the exclusivity of a private terrace overlooking the exterior.
The property’s largest offering at 39 sqm, divided between an elegant living room and a separate bedroom, equipped with a regenerating hot tub.
A welcoming 29 sqm suite featuring a separate bedroom, living room with sofa, and private bathroom complete with all comforts and toiletries.
A spacious 34 sqm option ideal for families or groups of up to 4 people, consisting of an independent living room and a double bedroom in a soundproof environment.
Floren Hotel ensures top-tier hospitality thanks to a comprehensive range of services designed to meet every travel need. The front desk is staffed 24 hours a day by multilingual staff ready to assist with concierge services, luggage storage, and tour or cooking lesson bookings.
Dining options include an internal restaurant, a bar for relaxing moments, an artisanal ice cream shop and room service. For guests traveling by car, a convenient valet parking service is available. Other facilities include heating, an elevator, accessibility features for guests with disabilities, laundry service and a shuttle.
Floren Hotel stands on Via Panzani, one of the most vibrant and characteristic streets of the Santa Maria Novella district in the historic heart of Florence. The surrounding area offers a unique atmosphere where historic palaces and traditional shops alternate with renowned restaurants, historic cafes and shopping boutiques. Just 50 metres away are monumental attractions of immense value such as the Rucellai Chapel and the Spanish Chapel.
The location is particularly convenient logistically: Santa Maria Novella Train Station is just 250 metres away and can be reached in a 3-minute walk, making the property an easily accessible arrival point for train travellers. For those arriving by plane, Florence Peretola Airport is only 5 km away and well connected by public transport and taxis. In the immediate vicinity, about 200 metres away, are the magnificent Medici Chapels and Palazzo Strozzi at 300 metres.
A pleasant walk of a few minutes leads to Piazza del Duomo, about 500 metres away, where guests can admire Brunelleschi’s Dome and Giotto’s Bell Tower. Continuing towards the Arno River, in less than 10 minutes guests reach Ponte Vecchio (700 metres) and the famous Uffizi Gallery (750 metres). Florence offers magnificent experiences in every season, from warm summer days spent among museums and panoramic gardens to the intimate atmosphere of winter markets and lights.
Guests highly appreciate the central location and the helpfulness of the staff. Scores for cleanliness and room soundproofing comfort are very high, while the Wi-Fi connection quality receives a slightly lower yet adequate rating.
Rates at Floren Hotel vary depending on the season, room type selected and dates of stay. You can check the updated price from our search partners.
No, Floren Hotel does not allow pets on the property.
Floren Hotel offers a valet parking service for guests arriving by car.
Floren Hotel offers a rich buffet breakfast from 07:00 to 10:30, including continental, Italian, vegetarian, vegan and gluten-free options.
At Floren Hotel, check-in is available from 15:00 to 00:00, while check-out must be completed between 02:00 and 12:00.
Floren Hotel is located just 250 metres from Santa Maria Novella Train Station, reachable in less than a 3-minute walk.
Yes, Floren Hotel welcomes children of all ages and offers cots upon request for infants up to 2 years old.
