Hotel Executive

Name: Hotel Executive
Address: Via Curtatone 5, Santa Maria Novella, 50123 Firenze, Italy, Firenze, Tuscany, IT
Price range: €€€€
Rating: 8.9

Hotel Executive is an elegant 4-star hotel located in the historic center of Florence, inside an 18th-century noble residence just 100 meters from the banks of the Arno. The property preserves the charm of the aristocratic era with original frescoes and period furnishings in the lobby and selected accommodations, combining them with targeted renovations to ensure the highest contemporary standards.

Accommodation options range from classic rooms to spacious suites with river views or balconies, fireplaces, and frescoed ceilings. All accommodations feature free WiFi, air conditioning, soundproofing, satellite TV, minibar, and a private bathroom. In the morning, a rich buffet breakfast is served with continental, Italian, gluten-free, and takeaway options.

In the evening, guests can relax in the lounge bar listening to the music of a grand piano. The 24-hour reception offers concierge support for bookings and tours. The location allows guests to walk to Santa Maria Novella Station, Ponte Vecchio, and the city’s main theaters.

★ 8.9 · Fabulous · 1.601 reviews

Room types

The accommodations at Hotel Executive reflect the historic architecture of the ancient Florentine noble palace in which they are housed, offering elegant and finely finished spaces. Options range from single and double rooms to prestigious master suites, catering to business travelers, couples, and families alike. Each accommodation features a private bathroom with toiletries and a hairdryer, soundproofing, individually controlled air conditioning, flat-screen satellite TV, minibar, and free WiFi access.

In addition to the essential shared amenities, the different room categories are distinguished by exclusive details: from the parquet floors and fine marble coverings in the Deluxe solutions, to the spacious areas of the River View Suite and the Presidential Suite, enhanced by balconies with views, period fireplaces, and original frescoes.

Classic Single Room

11 m² · Private bathroom

1 single bed
Max 1 guest
Inner courtyard view, Air conditioning, Soundproofing

A cozy option designed for solo travelers, featuring an inner courtyard view to ensure maximum peace and quiet. It includes air conditioning, free WiFi, soundproofing, satellite TV, and a private bathroom with shower.

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Classic Double Room

20 m² · Private bathroom

1 large double bed or 2 single beds
Max 2 guests
Inner courtyard view, Bath, Soundproofing

A 20 m² accommodation overlooking the inner courtyard, suitable for two guests. It offers a flexible bed arrangement, air conditioning, soundproofing, minibar, flat-screen TV, and a private bathroom with bath or shower.

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Deluxe Double Room

25 m² · Private bathroom

1 large double bed or 2 single beds
Max 2 guests
Bath, Minibar, Air conditioning

More spacious than the Classic version, this 25 m² room stands out for its wooden floors and elegant marble bathrooms with bathtub. Selected rooms feature refined period antique furniture.

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Classic Triple Room

30 m² · Private bathroom

1 single bed and 1 large double bed or 3 single beds
Max 3 guests
Bath, Soundproofing, Minibar

A spacious 30 m² room accommodating up to three guests. It includes soundproofed spaces with air conditioning, satellite TV, minibar, and a private bathroom with bathtub.

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River View Suite

65 m² · Private bathroom

1 sofa bed and 1 large double bed
Max 4 guests
River view, Bath, Minibar

A luxurious 65 m² suite located on the third floor, featuring a splendid view of the Arno River. It boasts wooden floors, two private marble bathrooms, and a living area with a sofa and satellite TV.

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Presidential Suite

85 m² · Private bathroom

2 single beds and 1 extra-large double bed
Max 4 guests
Balcony, View, Air conditioning

The hotel’s largest and most exclusive accommodation, spanning 85 m². It boasts original historic frescoes, two period fireplaces, three scenic balconies, and a spacious separate living area.

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Is this the right hotel for you?

Yes, if...

You are looking for a historic 18th-century frescoed residence a short distance from the banks of the Arno.
You want to reach Santa Maria Novella Station and the historic center in a few minutes on foot.
You appreciate having an elegant lounge bar with a grand piano for moments of relaxation.
You are traveling with a pet and need a property that accepts pets on request.
You want to take advantage of convenient valet parking with car return directly at the hotel.

Maybe not, if...

You are looking for a modern property with contemporary design rather than a historic palace with classic furnishings.
You strictly require free private parking included in the room rate.
You require extra beds for adults beyond the standard room configurations provided.
You prefer staying directly opposite the Uffizi Gallery or the Cathedral of Santa Maria del Fiore.

Hotel facilities & services

Hotel Executive offers a comprehensive range of services designed to ensure a pleasant stay in the center of Florence. Guests can take advantage of a 24-hour reception with multilingual staff ready to assist with concierge services, museum bookings, and guided city tours. Key conveniences include valet parking service, high-speed free WiFi throughout the property, and room service or breakfast options catering to special diets and gluten-free needs.

Common areas include a refined lounge bar with a grand piano, ideal for relaxing in the evening, a well-kept garden, and meeting rooms for business gatherings. The property also provides laundry, ironing, and luggage storage services, and welcomes pets with baskets and bowls available upon request.

Great for your stay

Private bathroom
Parking
Air conditioning
Pets allowed
Free WiFi
Non-smoking rooms
Flat-screen TV
Facilities for disabled guests
Family rooms available
Room service

General facilities

Garden
Concierge service
Luggage storage
Tour desk
24-hour front desk
Laundry service
Meeting/banquet facilities
Safety deposit box
Shuttle service
Pet bowls
Air conditioning
Entire property non-smoking
Soundproofing
Elevator
Non-smoking rooms

Parking

Valet parking service

Food & drink

On-site coffee house
Wine/champagne
Special diet menus (on request)
Snack bar
Breakfast in the room
Bar
Minibar

Media & technology

Flat-screen TV
Satellite channels
Radio
Telephone
TV
Internet access

Room amenities

Private bathroom
Toilet
Free toiletries
Hairdryer
Towels
Bidet
Bath or shower
Slippers
Wardrobe or closet
Socket near the bed
Desk
Toilet paper

Location & what to see

Hotel Executive occupies a privileged location on Via Curtatone, in the prestigious Florentine district of Santa Maria Novella. The property is situated just 100 meters from the banks of the Arno River and 300 meters from the Teatro Comunale di Firenze and the Opera House, offering an ideal base for lovers of culture and the performing arts. The surrounding area is renowned for its historical and architectural heritage, with nearby Piazza Ognissanti 300 meters away, the Church of Adorazione Perpetua 150 meters away, and a wide selection of traditional trattorias and Tuscan bistros.

Travel logistics are particularly convenient for all types of travelers. Santa Maria Novella Train Station is just 500 meters from the entrance, less than a 10-minute walk through the city center streets. For those arriving by air, Florence Peretola Airport is only 4.5 km away and easily reachable in about 15 minutes by taxi or via the T2 tram line. In addition, the Florence Porta al Prato train stop is 550 meters from the hotel.

From the hotel, all of Florence’s main sights can be reached on foot. In just 10 to 15 minutes of walking, guests can reach iconic landmarks such as Palazzo Strozzi at 800 meters, the famous Ponte Vecchio at 1.1 km, Piazza della Signoria at 1.2 km, and the Duomo with the Uffizi Gallery just over 1.1 km away. On sunny days, Cascine Park is 850 meters along the Arno, offering the city’s largest green space for relaxing walks.

Santa Maria Novella Station — Main railway station of the city, easily reachable on foot. 500 m

Palazzo Strozzi — Prestigious Renaissance exhibition space hosting international art exhibitions. 800 m

Ponte Vecchio — Historic 14th-century bridge famous for its artisan goldsmith shops. 1,1 km

Piazza del Duomo — Religious heart of the city featuring the Cathedral and Giotto's Bell Tower. 1,1 km

Uffizi Gallery — One of the most famous art museums in the world for Renaissance masterpieces. 1,2 km

Cascine Park — Large historic city park ideal for outdoor walks and relaxation. 850 m

What guests say about Hotel Executive

8.9

Fabulous · 1.601 reviews

Staff

9.4

Comfort

9.2

Location

9.1

Cleanliness

9.2

Facilities

8.9

Value for money

8.7

Free Wi-Fi

9.1

Guests particularly appreciate the courtesy and professionalism of the staff, the excellent level of cleanliness, and the historic atmosphere of the frescoed palace. The location close to the Arno and the train station is also highly valued, as is the excellent buffet breakfast served in the morning.