3-star hotel in the heart of Selva di Val Gardena, with free private parking, ski storage and allergy-free rooms just steps from the slopes.
See prices & availabilityThis page contains affiliate links. If you book through our links we may earn a small commission at no extra cost to you.
Hotel Flora is a 3-star property in the center of Selva di Val Gardena, about 9 km from Passo Sella and the Saslong slopes, one of the most famous runs in Val Gardena.
The property is designed for those who value practical comforts over frills: free private parking, ski storage and luggage storage, free WiFi and an entirely allergen-free environment, with dedicated allergy-free rooms. The three room types available include double solutions and a family room with two connecting rooms, all with private bathroom, flat-screen satellite TV and safe; several units offer a balcony and views of the surrounding mountains.
Breakfast, served buffet-style or in continental version, is included in the stay. Guests particularly appreciate the location, rated 9.8 out of 10 and especially loved by couples, who rewarded it with a 9.9 for a romantic trip. Skiing, walking trails and the peaks of Val Gardena are all within easy reach for those staying here.
Hotel Flora offers three room types, all featuring a private bathroom with hairdryer and bidet, flat-screen TV with satellite channels, safe, and bed and bath linen included. The rooms have been designed to accommodate both couples and small groups, with sizes ranging from 17 to 22 square meters.
The Standard Double Room and the version with single beds both offer a balcony and mountain views, with the latter being slightly larger; the room with two connecting rooms, designed for families of up to four people, adds a sitting area with a desk. The main differences therefore concern the view, the size and the capacity, while the basic amenities remain consistent across all room types.
A 17 sqm double room with a balcony and views of the surrounding mountains, featuring satellite TV and a full private bathroom.
The largest of the double rooms, 22 sqm with a panoramic mountain-view balcony and a flexible bed configuration between twin and double.
A family solution consisting of two connecting rooms, the only one in the property designed for up to four people, with a sitting area and desk.
Hotel Flora focuses on a range of practical services designed for those traveling with skis: ski storage, ski school and lift ticket sales are available directly on-site, along with free private parking with a garage. WiFi is free throughout the property, as is daily housekeeping and the common lounge with TV area.
Particular attention is given to guests with allergies: the property is entirely non-smoking, offers allergy-free rooms and dedicated hypoallergenic solutions, as well as parquet or wood flooring that is easier to keep clean. There is also an on-site bar and the possibility of requesting menus for special diets.
General amenities also include a safe, elevator, heating and security systems such as smoke alarms and CCTV outside the building.
Hotel Flora is located along Via Meisules, in the most central and lively area of Selva di Val Gardena, just steps from the town’s restaurants and venues: Apartments Rusctlea is just 40 meters away, while Des Alpes and Bellavista are about 350 meters away. Bar Marina, for a coffee or an aperitif, is 1.2 km away. It’s no surprise that the property earned a location score of 9.8, praised in particular by couples with a 9.9.
The nearest train station, Station Ruacia, is about 1.6 km away, while the Rasciesa cable car connecting to Ortisei is 6 km away. The reference airport is Bolzano, about 34 km away. Those heading up into Val Gardena by car or by lift will find Passo Sella at 9.3 km and the Saslong slopes at 9.4 km, while Passo Pordoi can be reached in about 22 km.
The area is one of the hearts of alpine skiing in the Dolomites: in winter, the Dolomiti Superski area offers direct access to the Sellaronda, while in summer the same lifts become a starting point for hikes towards peaks such as Monte Pic (680 m) and Sella del Culac, both just a few kilometers from the hotel. In the immediate surroundings there is also a small playground for families, about 9 km away, useful for those traveling with children.
Reviews particularly praise the staff (9.1) and the location, rated 9.8, with couples giving an excellent 9.9. Comfort and cleanliness are also highly rated, while the value for money, though solid at 8.1, remains the slightly lower-rated aspect.
Rates at Hotel Flora vary depending on the season, the room type chosen and the dates of your stay. You can check the updated price from our search partners.
No, Hotel Flora does not allow pets during the stay.
Yes, Hotel Flora includes breakfast, served buffet-style or in continental version.
Yes, Hotel Flora offers free private parking with a garage available to guests.
Yes, Hotel Flora is entirely non-smoking and offers allergy-free rooms designed for guests sensitive to allergens.
Hotel Flora is located about 9.3 km from Passo Sella and 9.4 km from the Saslong slopes, with ski storage available on-site.
No, Hotel Flora does not require a security deposit at the time of booking or check-in.
