Refined 4-star hotel in Piazza Santa Maria Novella in Florence, featuring an exclusive theme dedicated to haute horlogerie and elegant accommodation with marble finishes.
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Hotel L’Orologio Firenze – WTB Hotels is a themed 4-star hotel located in Piazza Santa Maria Novella in Florence, just 600 metres from the Duomo. Each floor of the hotel pays homage to a prestigious watchmaking house, decorating the spaces with collections of paintings, photographs, and unique details dedicated to the most iconic wristwatch models. The property offers sophisticated environments embellished with refined mahogany furniture and floors.
The accommodations all feature air conditioning, soundproofing, free WiFi connection, and luxurious marble-clad bathrooms. Some rooms offer a picturesque panoramic view of the historic centre and the square. Every morning, on the fourth floor, a rich buffet breakfast is served accompanied by a privileged view of Florentine vistas.
The central location allows guests to explore the city’s main artistic attractions and shopping streets on foot. Santa Maria Novella Train Station is just 400 metres away, making the hotel an excellent choice for both leisure trips and short business stays.
Hotel L’Orologio offers a wide choice of accommodation options with attention to detail, ranging from cosy single and superior double rooms to generous suites and spacious annexe apartments. Each unit is distinguished by a refined design based on warm mahogany tones, with walls adorned with portraits of vintage watches. All accommodations offer fully soundproofed environments, independent climate control, free WiFi connection, and a flat-screen TV with satellite channels.
The bathrooms, finished in fine marble, are equipped with a shower or bathtub, soft bathrobes, slippers, and dedicated toiletries. For those seeking even more versatile space, the suites and apartments provide separate living areas, espresso coffee machines, or kitchenette corners ideal for families or long stays in the heart of Florence.
Single accommodation of 14 m² featuring elegant mahogany wood finishes and a marble bathroom with bathrobe and slippers. Includes soundproofing, satellite TV, and an iPod docking station.
16 m² room with mahogany floors and a private bathroom finished in fine marble. Offers a flat-screen TV with satellite channels, air conditioning, and an iPod docking station.
Spacious 28 m² suite equipped with a separate seating area with a sofa and a coffee machine. The marble bathroom is complete with a soft bathrobe, slippers, and toiletries.
21 m² accommodation designed for three guests, featuring elegant mahogany furnishings, a marble bathroom with bath or shower, and modern comforts including soundproofing and satellite TV.
Spacious 50 m² option consisting of two interconnecting rooms, ideal for families. Features a refined marble bathroom, air conditioning, and free WiFi connection.
Refined 28 m² suite divided into two separate areas, overlooking the internal courtyards or the historic centre. Includes a coffee machine and a luxurious marble bathroom.
Split-level accommodation over two floors measuring 38 m² with parquet floors, living area, coffee machine, and marble bathroom complete with bath, shower, and bidet.
28 m² room featuring a splendid panoramic view of the city of Florence. Marble bathroom with bathtub and shower, as well as tea and coffee making facilities.
Hotel L’Orologio offers a wide selection of services aimed at ensuring a high-level stay in the centre of Florence. Among the main amenities is the 24-hour reception with concierge service, currency exchange, and luggage storage, ideal for exploring the city in total comfort. The entire property is covered by free WiFi and is completely non-smoking, with air-conditioned and soundproofed spaces for maximum acoustic comfort.
For guests travelling by car, a convenient valet parking service is available, while those travelling with pets can enjoy free hospitality with dedicated baskets and bowls. The property also features a gym equipped for daily workouts, an elegant lounge bar, room service, and the option to arrange transfers or car rental.
Hotel L’Orologio directly overlooks Piazza Santa Maria Novella, one of the most charming and famous urban squares in Florence’s historic centre. The district, situated at about 50 metres above sea level, is distinguished by a lively and monumental atmosphere, framed by Renaissance architecture, elegant cafés, and historic artisan shops. Just 20 metres from the hotel entrance are historical gems such as the Rucellai Chapel and the Spanish Chapel, which lead to the square’s majestic basilica complex.
The location is convenient for travelling throughout the city and towards the main destinations in Tuscany. Santa Maria Novella Railway Station is just a 250-metre walk away, providing quick connections via high-speed trains and to Florence Peretola Airport, located about 4.9 km away. Main cultural attractions are reachable within short walks: Palazzo Strozzi is just 350 metres away, the monumental Piazza del Duomo is 600 metres away, while Piazza della Signoria and the famous Ponte Vecchio are only 700 metres away.
Staying in this area allows guests to fully experience Florence’s artistic wealth at any time of year. In addition to the masterpieces housed in the Uffizi Gallery, located about 800 metres away, guests can stroll along the banks of the Arno or reach the panoramic viewpoint of Piazzale Michelangelo, 1.8 km away, to admire the sunset over the city rooftops. The surrounding area offers an exceptional food and wine selection, from renowned restaurants such as La Buona Novella just 4 metres away, to the square’s typical bars and historic ice cream parlours.
Guests praise the exceptional location on Piazza Santa Maria Novella and the unique charm of the watchmaking theme. The staff receives very high ratings for professionalism, while the comfortable beds and clean marble bathrooms ensure an excellent stay experience.
Rates at Hotel L’Orologio Firenze – WTB Hotels vary depending on the season, room type, and availability. You can check the updated price from our search partners for your dates.
Yes, Hotel L’Orologio Firenze welcomes pets on request at no additional cost, also providing baskets and bowls.
At Hotel L’Orologio Firenze, check-in is available from 14:00, while the room must be vacated by 12:00 on the day of departure.
Hotel L’Orologio Firenze offers a valet parking service available from 07:00 to 23:30.
Yes, Hotel L’Orologio Firenze offers a rich buffet breakfast served in the fourth-floor dining room with panoramic views of the square, featuring gluten-free, vegetarian, and vegan options.
Hotel L’Orologio Firenze is just 250 metres from Santa Maria Novella Railway Station, easily reachable on foot in a few minutes.
Yes, all accommodations and public areas at Hotel L’Orologio Firenze feature free high-speed WiFi.
