Two-star hotel in the centre of Alassio, a short walk from the beach, with a garden, terrace, free bicycles and air-conditioned rooms with private bathroom.
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Hotel Primula is a 2-star property located in Alassio, Liguria, about 500 metres from Alassio Beach.
The property features a garden, a terrace, a common lounge and private garage parking, as well as free bicycles available to guests. The air-conditioned rooms, all with private bathroom, free WiFi, a desk and a flat-screen TV, range from the simplest double room to the loft apartment with a kitchenette, including triple and family rooms designed for group travellers. Several room types overlook the property’s inner garden.
Guests can enjoy an on-site bar and daily housekeeping. Hotel Primula is located about 1.1 km from Alassio railway station and within easy reach of restaurants and venues in the town centre, in one of the busiest areas of this seaside town, particularly appreciated by couples for the quality of the location.
Hotel Primula offers four types of accommodation, all with private bathroom, air conditioning and flat-screen TV, designed for different needs, from couples looking for a simple solution to families needing more space. The Double Room, the most compact at 15 sqm, has parquet flooring and essential furnishings, while the Standard Triple Room and the Family Room with Private Bathroom, at 20 and 25 sqm respectively, offer a minibar, safe and garden views, with bed configurations designed for two or three people.
For those seeking more independence, there is the 1-Bedroom Loft Apartment, the largest at 35 sqm, consisting of a separate sleeping area, bathroom and living room with kitchenette and dining table, with end-of-stay cleaning already included.
The most compact room type in the property, at just 15 sqm, with simple furnishings and parquet flooring. It features a private bathroom, air conditioning, minibar and views of the garden or inner courtyard, making it the best choice for those seeking an essential solution for two people.
The largest accommodation at Hotel Primula, with 35 sqm spread across a separate bedroom, a bathroom and a living room with kitchenette and dining table. It is the only room type structured as a true apartment, with end-of-stay cleaning already included, ideal for families or longer stays.
A room designed for three people, with a private bathroom featuring a shower, bidet, hairdryer and toiletries. Compared to the Double Room, it offers a few extra square metres and a mixed bed configuration, along with a safe and garden views.
The largest room among the standard types, at 25 sqm and accommodating up to four guests thanks to three beds arranged in the room. The private bathroom includes a shower, bidet and toiletries, while the room offers a safe, wardrobe and garden views.
Hotel Primula provides guests with a garden, a terrace and a common lounge with a TV area, ideal for relaxing during a stay in Alassio. Guests travelling without a car can take advantage of free bicycle rental, while those arriving by car will find private garage parking.
For dining, the property offers an on-site bar with coffee service and the option to order wine and champagne. The rooms are air-conditioned and heated, with flat-screen TV, telephone and internet connection, while the bathrooms include hairdryers, toiletries and bed linen.
Security is ensured by CCTV in common areas, a smoke alarm and 24-hour surveillance, while a safe is available on-site for guests’ personal belongings. Daily housekeeping completes the offering at Hotel Primula.
Hotel Primula is located on Viale Sant’Erasmo, in one of the liveliest areas of Alassio, just steps from the seafront and the pedestrian heart of the town. The area is animated by bars, ice cream shops and restaurants typical of the Ligurian riviera, with Alassio Beach just 100 metres away and the famous Budello, Alassio’s shopping street, within easy walking distance. Couples visiting rate the location 8.2, among the highest in the area.
Alassio railway station is about 1.1 km away, convenient for those travelling along the coast towards Albenga or Savona, while Riviera Airport in Villanova d’Albenga is just 5 km away. For those arriving from abroad, Genoa-Sestri Airport is about 67 km away. In the immediate surroundings there are also several venues for lunch or dinner, such as Ristorante Pizzeria Regina, 100 metres away, and small bars for breakfast or aperitifs by the sea.
In summer, the proximity to the sea makes Hotel Primula a good base for beach days and evening walks along the seafront to the village of Laigueglia, about 4 km away. In cooler months, visitors can explore the area’s historic churches, such as the Church of Sant’Anna 1.6 km away, or head inland among the olive groves of Val Lerrone. Nature lovers can reach the Lerrone-Valloni forest, about 6 km away, for hikes through the woods of the Ligurian hinterland. The availability of free bicycles makes it easy to get around along the Parco Costiero cycle path, one of the most popular on the riviera.
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Reviews particularly praise the cleanliness and comfort of the rooms, both rated 8.6, along with the staff (8.6). Location and value for money also receive good scores, around 8.2-8.3, while free WiFi receives a slightly lower score (8.0), though still within the positive range.
Yes, Hotel Primula allows pets upon request and without any additional surcharge.
Hotel Primula is located about 100 metres from Alassio Beach, the closest beach to the property.
Yes, Hotel Primula has private garage parking for guests arriving by car.
The minimum check-in age at Hotel Primula is 18 years.
Hotel Primula accepts cash as the only payment method.
Rates at Hotel Primula vary depending on the season, the room chosen and the dates of your stay. You can check the updated price from our search partners.
Hotel Primula offers an Italian buffet breakfast, available for guests who wish to add it to their stay.
