Pura vida
Viareggio · Italy

Pura vida

Welcoming B&B located in Viareggio, just 600 metres from the beach. It offers air-conditioned rooms with a balcony, a garden with a terrace and free WiFi connection.

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9.3 Score
179 Reviews
15:00 Check-in
Area Viareggio
Nearby Viareggio Beach · 600 m
Parking Paid
Wi-Fi Free
Check-in 15:00

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Pura vida

Pura vida is a B&B located in Viareggio, about 600 metres from the promenade and the main beach of the Versilia town. The property offers intimate hospitality in a quiet setting, enriched by a planted garden and a sun terrace designed for outdoor relaxation.

The accommodation options are designed to ensure comfort and privacy, each fitted with a private balcony, air conditioning, free WiFi and a flat-screen TV. Units also feature a private bathroom, an electric kettle for hot drinks and a refrigerator accessible in the shared areas.

In the morning, breakfast is served with Italian, continental and American options. The location allows easy access on foot or by bicycle to the main points of interest in the town, also thanks to the bike rental service provided by the property for exploring the Tuscan coast.

Pura vida
★ 9.3 · Excellent · 179 reviews

Plan your stay at Pura vida

Welcoming B&B located in Viareggio, just 600 metres from the beach. It offers air-conditioned rooms with a balcony, a garden with a terrace and free WiFi connection.

Room types

Accommodation options at Pura vida are designed to offer guests a comfortable, functional and private stay a short distance from the Viareggio coast. The rooms cover an area of 20 square metres and all share a pleasant private balcony, ideal for enjoying the mild Versilia climate and views of the garden.

Each room features individual air conditioning, high-speed WiFi, a flat-screen TV and an electric kettle with cups for relaxing moments. Amenities include large double beds, a spacious wardrobe, a desk and a private bathroom equipped with a shower, hairdryer and free toiletries. A shared refrigerator is also available in the common areas.

Queen Room with Balcony — Pura vida
Queen Room with Balcony
20 m² · Private bathroom

  • 1 large double bed
  • Max 2 guests
  • Balcony, Air conditioning, Garden view

Spacious 20 sqm room with a private balcony overlooking the garden, air conditioning and marble floors. It features a comfortable large double bed and an en-suite private bathroom with a shower.

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Double Room with Private External Bathroom — Pura vida
Double Room with Private External Bathroom
20 m² · Private bathroom

  • 1 large double bed
  • Max 2 guests
  • Balcony, Air conditioning, Private external bathroom

20 sqm accommodation characterized by a private bathroom located right outside the room. It offers a balcony, air conditioning and tiled floors.

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King Room — Pura vida
King Room
20 m² · Private bathroom

  • 1 large double bed
  • Max 2 guests
  • Balcony, Garden view, Air conditioning

20 sqm double room with open views of the internal garden and a private balcony. Air-conditioned and equipped with a flat-screen TV and electric kettle.

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Is this the right hotel for you?

Yes, if...

  • You are looking for a B&B just 600 metres from Viareggio beach and the seaside promenade.
  • You want air-conditioned rooms featuring a private balcony overlooking the garden.
  • You appreciate the convenience of an on-site bike rental service to get around Versilia.
  • You want accommodation highly rated by guests for cleanliness (9.6) and hospitality (9.7).
  • You wish to stay within easy reach of the railway station to visit Lucca and Pisa.

Maybe not, if...

  • You are travelling with children, as the property hosts adult guests only.
  • You are looking for a hotel with private parking and guaranteed covered garage.
  • You want to stay with your pets during your holiday.
  • You are looking for a property equipped with an elevator to access upper floors.

Hotel facilities & services

Pura vida provides guests with a range of services designed to make their stay in Viareggio pleasant and relaxing. Outdoors, the planted garden features a sun terrace, a quiet area for reading or resting. For those wishing to explore the coast and Versilia on two wheels, a convenient bike rental service is available directly on site.

Free WiFi internet covers all areas, ensuring a fast and stable connection. The property ensures safety with video surveillance systems in external and common areas, alongside offering a safe and a shuttle service on request to facilitate travel to the main stations or surrounding attractions.

Great for your stay

  • Private bathroom
  • Parking
  • Air conditioning
  • Free WiFi
  • Balcony
  • Non-smoking rooms
  • Flat-screen TV
  • View
  • Shuttle service
  • Street parking

General facilities

  • Balcony
  • Terrace
  • Garden
  • Bicycle rental
  • Bike tours
  • Cycling
  • Hiking
  • Shuttle service
  • Board games/puzzles
  • Fire extinguishers
  • Safety deposit box
  • Air conditioning
  • Non-smoking throughout
  • Heating
  • Non-smoking rooms

Parking

  • Street parking

Food & drink

  • Tea/Coffee maker

Media & technology

  • Streaming service (e.g. Netflix)
  • Flat-screen TV
  • TV
  • Internet connection

Room amenities

  • Toilet paper
  • Towels
  • Bath or shower
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower
  • Linen
  • Wardrobe or closet
  • Garden view
  • View
  • Electric kettle
  • Refrigerator
  • Socket near the bed

Location & what to see

Pura vida is located along Via Lepanto in Viareggio, set in a quiet and well-served residential area a short distance from the Tyrrhenian coast. The neighbourhood is characterized by charming Liberty architecture and historic Versilia residences, including Villa Adriana just 600 metres away, Santa Rita Chapel at 700 metres and Villino Silvia about 800 metres away. The famous Viareggio seaside promenade, lined with boutiques, historic venues and beach clubs, can be reached on foot with a walk of just 600 metres, offering a balance between beach relaxation and town life.

Transport links to main travel hubs are very convenient. Viareggio Railway Station is only 1.1 km from the property, allowing fast travel towards Lucca, Pisa and Florence. Pisa Galileo Galilei International Airport is 23 km away and easily accessible by car or train. For local dining, local restaurants such as Bocciofila Viareggina and Il Buonumore Ristorante are less than 300 metres away, alongside bars for sea-view aperitifs along the coast.

The geographical position of Viareggio allows for a varied holiday throughout the year. During the summer months, the golden beaches of Versilia and the nearby Lecciona Nature Reserve (3.7 km) offer idyllic settings for swimming. Between winter and spring, the town comes alive for the famous Carnival of Viareggio. For hiking and nature lovers, the peaks of the Apuan Alps overlook the hinterland, with destinations like Mount Gabberi at 1,165 metres above sea level, reachable via 10 km of road for views over the Tuscan coast.

Viareggio Beach — Famous coastline with beach resorts and seaside promenade. 600 m
Villa Adriana — Historic Liberty-style building a short distance from the property. 600 m
Viareggio Station — Main city railway station with direct regional links. 1,1 km
La Lecciona Beach — Unspoiled free beach set within the nature park. 3,7 km
Lido di Camaiore Beach — Neighbouring seaside resort with a broad panoramic pier over the sea. 1,5 km
Mount Gabberi (1165m) — Peak in the Apuan Alps with panoramic hiking trails. 10 km

What guests say about Pura vida

9.3
Excellent · 179 reviews
Staff
9.7
Comfort
9.7
Location
9.6
Cleanliness
9.6
Facilities
9.3
Value for money
9
Free Wi-Fi
8.8

Guests praise Pura vida in particular for its impeccable cleanliness, friendly staff and location near the sea. Sleep quality and the comfort offered by the balconies and internal garden are also highly appreciated.

Ready to book?

Rated 9.3 by 179 guests. Check live availability before it fills up.

Frequently asked questions

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