Elegant 4-star hotel overlooking Piazza Santa Maria Novella in Florence, featuring a rooftop terrace with a bar, fitness centre, sauna and refined accommodation a short walk from the train station.
See prices & availabilityThis page contains affiliate links. If you book through our links we may earn a small commission at no extra cost to you.
Santa Maria Novella – WTB Hotels is an elegant 4-star hotel located in the historic square of the same name in central Florence, just 300 metres from the main train station. The property offers a refined stay experience featuring attention to detail, halls embellished with antique furnishings, and a privileged view of the Basilica. Guests can enjoy a magnificent panoramic terrace with a bar to sip drinks while taking in views of the ancient city.
The spacious, air-conditioned rooms and suites feature marble bathrooms and modern amenities such as free Wi-Fi, a minibar, satellite TV, and tea and coffee making facilities. Every morning, a rich buffet breakfast is served with hot and cold, continental and local options.
For relaxation and wellness, the hotel offers a free sauna and a well-equipped fitness room. The central location allows guests to reach the Duomo, the Accademia Gallery, and major Florentine attractions on foot within ten minutes.
Accommodation at Santa Maria Novella – WTB Hotels combines classic elegance and high-end modern amenities to ensure optimal rest in Florence. Options range from cozy single rooms to luxurious suites with a seating area and a spacious three-bedroom annex apartment, ideal for families or large groups. All units feature soundproofed spaces, air conditioning, free Wi-Fi, flat-screen satellite TV, a minibar, and an electric kettle.
Higher-category room types stand out for their direct views over the Basilica and the historic square. The elegant private marble bathrooms come equipped with a bathtub or shower, hair dryer, soft bathrobes, slippers, and a refined set of complimentary toiletries.
18 m² single room designed for solo travellers, equipped with a French bed (140 cm), refined private marble bathroom, minibar, LCD TV, and air conditioning.
24 m² room offering more space than the Single, featuring elegant furnishings, luxurious marble bathroom, soundproofing, and free Wi-Fi.
Same size as the classic Superior but enhanced by a panoramic view of the Basilica and Piazza Santa Maria Novella, along with a marble bathroom, bathtub, and minibar.
Spacious 33 m² accommodation with a large bedroom, comfortable integrated seating area, and a panoramic view of the square and the Basilica of Santa Maria Novella.
An ideal solution for families of up to 4 people, consisting of two interconnecting rooms totalling 54 m², guaranteeing maximum privacy and double comfort.
Luxurious 35 m² suite equipped with a king-size bed, air conditioning, minibar, and high-end finishes for an exclusive stay.
Spacious 30 m² room overlooking the city, equipped with a private bathroom with bathtub, fully soundproofed walls, bathrobes, and tea/coffee facilities.
Spacious 34 m² triple room with a private bathroom equipped with both a bathtub and shower, soundproofing, and a kettle for hot drinks.
Santa Maria Novella – WTB Hotels offers a range of high-level services designed to make a stay in Florence memorable. Among the main highlights is the panoramic terrace with bar, suitable for relaxing evening moments. Guests interested in wellness and fitness can make free use of the equipped fitness centre and indoor sauna. The 24-hour reception provides continuous assistance with concierge services, luggage storage, and bookings for cultural tours or cooking classes.
The property welcomes pets free of charge and offers a convenient valet parking service. High-speed Wi-Fi throughout the hotel, room service, and an elevator complete the facilities.
The hotel stands directly on Piazza Santa Maria Novella, one of the most celebrated squares in Florence’s historic centre, dominated by the Renaissance facade of the Basilica designed by Leon Battista Alberti. The area embodies the architecture of Florence, surrounded by historic palaces, traditional pharmacies, and outdoor cafes.
The location offers convenient transport links, with Santa Maria Novella Train Station just 300 metres away on foot, making arrival easy by train or via the tramway line connected to Peretola Airport, 5 km away. Major art treasures and landmarks are within short walking distance: Palazzo Strozzi is just 250 metres away, while Piazza del Duomo with Brunelleschi’s Dome can be reached in a 500-metre walk. Continuing toward the Arno River, the Ponte Vecchio is around 650 metres away, and the Uffizi Gallery is 750 metres away.
During your stay, you can explore Florence’s artistic heritage on foot, visiting the nearby Rucellai Chapel or the Loggia di San Paolo, located less than 100 metres from the property. Spring and autumn offer ideal weather for visiting the city’s museums and walking along the riverbanks, while in summer the hotel’s terrace provides a view over the Florentine rooftops.
Guests consistently praise the central location and views over Piazza Santa Maria Novella. The staff, clean environment, comfortable beds, and quality of the buffet breakfast also receive strong appreciation.
Santa Maria Novella – WTB Hotels is located in Piazza Santa Maria Novella 1, just 300 metres from the main train station in the historic centre of Florence.
Rates at Santa Maria Novella – WTB Hotels vary based on season, room type, and selected dates. You can check the updated price from our search partners.
Yes, Santa Maria Novella – WTB Hotels serves a rich continental buffet breakfast every morning with both hot and cold options.
Yes, Santa Maria Novella – WTB Hotels accepts pets upon request free of charge, with no extra fees applied.
At Santa Maria Novella – WTB Hotels, check-in is available from 14:00, while check-out must be completed by 12:00 on the day of departure.
Yes, Santa Maria Novella – WTB Hotels offers private valet parking service available from 07:00 to 23:30.
Yes, all guests at Santa Maria Novella – WTB Hotels can enjoy free access to the indoor sauna and well-equipped fitness room.
