Hotel
Hotel La Primula
3-star hotel in Forte dei Marmi 100 metres from the sea, featuring a Tuscan restaurant, garden, free parking, and rooms with balconies. Ideal for families and couples.

3-star hotel in Forte dei Marmi, located just 150 metres from the beach, featuring a furnished garden, a Tuscan restaurant, and free private parking.
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Hotel Etruria is a 3-star hotel located in Forte dei Marmi, Tuscany, just 150 metres from the beaches of Versilia. The property offers a welcoming environment surrounded by a garden with sofas and tables, where guests can relax outdoors in total peace.
The hotel’s accommodations are air-conditioned, modern, and equipped with free Wi-Fi, a flat-screen satellite TV, a refrigerator, and a private bathroom. Many rooms offer pleasant views of the garden or the Apuan Alps. Guests also have access to a shared lounge with a TV area, games for children, and free private parking located on site.
The dining options include a continental breakfast and an on-site restaurant with a dining room overlooking the park, specializing in traditional Tuscan and Italian cuisine, with dedicated kids’ menus. The location is ideal for enjoying the sea along the Tuscan coast and exploring nearby destinations.

The accommodation solutions at Hotel Etruria are designed to offer a comfortable and functional stay just steps from the sea in Forte dei Marmi. Available room types include twin, double, and triple accommodations, all decorated in a modern style and equipped with individually controlled air conditioning, free Wi-Fi, an LCD satellite TV, a refrigerator, and a well-equipped private bathroom.
Every room enjoys pleasant views of the surrounding green areas, ranging from the property’s manicured garden to the panoramic outline of the Apuan Alps. The rooms are spacious, bright, and arranged to ensure maximum comfort for both couples on holiday and families, offering flexible configurations with single beds or large double beds.
This 16-square-metre room features a modern, air-conditioned environment with views of the garden or mountains. It includes free Wi-Fi, an LCD TV with satellite channels, a refrigerator, and a fully equipped private bathroom.
Spacious 20-square-metre room ideal for three people, equipped with air conditioning, a flat-screen TV, and a refrigerator. It offers a private bathroom and panoramic views overlooking the garden greenery or the surrounding mountain peaks.
Hotel Etruria offers a full range of services designed to ensure a relaxing and hassle-free holiday on the Versilia coast. Among the property’s highlights is the large garden furnished with comfortable sofas and small tables, perfect for outdoor relaxation. Dining includes traditional Tuscan and Italian dishes alongside a continental breakfast option.
For added guest convenience, the hotel provides free private parking on site, high-speed Wi-Fi throughout the property, and a shared lounge with a TV area and children’s games. Sports enthusiasts and outdoor lovers can take advantage of the bicycle rental service to explore Forte dei Marmi and the coastline.
Hotel Etruria enjoys an excellent location in Forte dei Marmi, set in a quiet, tree-lined residential neighborhood just 150 metres from the famous golden sand beach of Versilia. The surrounding area allows guests to reach the beach clubs and seaside promenade on foot in a few minutes, enjoying the relaxed and refined atmosphere of this Tuscan coastal resort.
The property boasts excellent connections to the region’s main transport hubs. The Forte dei Marmi-Seravezza-Querceta train station is about 3.8 km away and easily accessible by bus or taxi, while the A12 motorway exit is just a 10-minute drive. For air travelers, Pisa’s Galileo Galilei International Airport is 36 km away, providing quick access to the hotel for both short weekend getaways and long summer vacations.
Beyond the sea, the surrounding area offers numerous opportunities for leisure and culture. Just 6 km away lies the historic center of Pietrasanta with the Museo dei Bozzetti, famous for its art workshops, while nature lovers can explore the Pozze del Torrente Serra stream pools 6 km away or the Ronchi WWF Educational Centre Nature Reserve 4.1 km away. During the summer, coastal cycle paths invite pleasant two-wheeled excursions toward Marina di Massa and Viareggio.
Hotel Etruria receives exceptional praise from guests, driven by the extreme courtesy of the staff (9.7) and the excellent cleanliness of the rooms (9.5). Highly commended are also the location very close to the sea (9.4) and the overall comfort of the property.
Yes, Hotel Etruria offers its guests free private parking located within the property.
Hotel Etruria is located just 150 metres from the beach in Forte dei Marmi, easily reachable on foot.
No, pets are not allowed at Hotel Etruria.
At Hotel Etruria, check-in is available from 14:00 to 23:00, while check-out must be completed between 07:00 and 10:00.
Yes, Hotel Etruria features a restaurant overlooking the park that serves Tuscan and Italian cuisine specialties. The restaurant is open seasonally.
Yes, Hotel Etruria provides free Wi-Fi connection for guests both in the rooms and in public areas.
Rates for a stay at Hotel Etruria vary based on the season, room type, and selected dates. You can check the updated price from our search partners.