Hotel La Primula
Forte dei Marmi · Italy · 3 Stars

Hotel La Primula

3-star hotel just 100 metres from the beach in Forte dei Marmi, featuring a traditional Tuscan restaurant, tree-lined garden, free parking, and accommodations with a balcony.

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8.9 Score
269 Reviews
3★ Stars
14:00 Check-in
Nearby Forte dei Marmi Beach · 200 m
Parking Free
Wi-Fi Free
Check-in 14:00
Breakfast Continental

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Hotel La Primula

Hotel La Primula is a welcoming, family-run 3-star hotel located in the heart of Forte dei Marmi, just 100 metres from the beaches of Versilia. The property serves as an ideal base for a relaxing seaside holiday, featuring a lush furnished garden and a pleasant outdoor terrace.

Accommodations are designed for maximum convenience and all include a private bathroom, minibar, air conditioning, and a flat-screen TV, with balconies or terraces available in several room types. The dining options include an on-site restaurant specializing in traditional Tuscan cuisine, accompanied by a rich morning buffet offering vegan and gluten-free choices.

The property completes its offer with services designed for guest convenience, including free private parking, Wi-Fi throughout the premises, and a warm welcome extended to pets. The central location allows guests to reach the shopping streets and renowned downtown venues on foot in just a few minutes.

Hotel La Primula
★ 8.9 · Fabulous · 269 reviews

Plan your stay at Hotel La Primula

3-star hotel just 100 metres from the beach in Forte dei Marmi, featuring a traditional Tuscan restaurant, tree-lined garden, free parking, and accommodations with a balcony.

Room types

The accommodations at Hotel La Primula adapt with great versatility to the varying needs of guests, offering a range of options from classic rooms to large independent lodgings. All accommodation units feature self-controlled air conditioning, a handy minibar, flat-screen TV, and free Wi-Fi connection, in addition to a private en-suite bathroom.

For couples and small families, comfortable double, twin, and triple rooms are available, many of which are enhanced by a private balcony or terrace overlooking the surrounding garden and the Apuan Alps. Guests seeking maximum independence can rely on spacious apartments equipped with a full kitchen and an independent chalet with a kitchenette.

Double or Twin Room — Hotel La Primula
Double or Twin Room
18 m² · Private bathroom

  • 1 large double bed or 2 single beds
  • Max 2 guests
  • Air conditioning, Minibar, Garden view

Air-conditioned 18 sq m room ideal for two people, equipped with a minibar, flat-screen TV, and private bathroom. A balcony or terrace with garden or mountain views is available upon request at booking.

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Triple Room — Hotel La Primula
Triple Room
20 m² · Private bathroom

  • 1 single bed and 1 large double bed
  • Max 3 guests
  • Air conditioning, Minibar, Mountain view

Spacious 20 sq m room accommodating up to three guests, featuring marble or tiled floors. Offers air conditioning, a minibar, flat-screen TV, and an option for a balcony or terrace upon request.

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Two-Bedroom Apartment with Balcony — Hotel La Primula
Two-Bedroom Apartment with Balcony
90 m² · Private bathroom

  • 2 large double beds
  • Max 4 guests
  • Kitchen, Sea view, Terrace

Luxurious 90 sq m independent accommodation complete with two bedrooms, a living room, washing machine, and panoramic terrace with sea views. Features an equipped kitchen with dishwasher, oven, minibar, and coffee machine.

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Chalet — Hotel La Primula
Chalet
40 m² · Private bathroom

  • 1 large double bed and 1 sofa bed
  • Max 4 guests
  • Kitchenette, Washing machine, Minibar

Welcoming 40 sq m chalet layout featuring a living room, separate double bedroom, and a kitchenette equipped with a microwave. Includes a dining area, washing machine, minibar, flat-screen TV, and bathroom with shower.

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Small Double Room — Hotel La Primula
Small Double Room
12 m² · Private bathroom

  • 1 French double bed
  • Max 2 guests
  • Air conditioning, Private bathroom, Flat-screen TV

Essential and functional 12 sq m accommodation designed for a practical stay steps from the sea. Includes a French double bed and all standard property amenities.

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Small Single Room — Hotel La Primula
Small Single Room
12 m² · Private bathroom

  • 1 single bed
  • Max 1 guest
  • Air conditioning, Private bathroom, WiFi

Single 12 sq m accommodation designed for solo travellers, guaranteeing peace and quiet along with a private bathroom and self-controlled air conditioning.

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Single Room with Private Bathroom — Hotel La Primula
Single Room with Private Bathroom
Private bathroom

  • 1 single bed and 1 French double bed
  • Max 1 guest
  • Private bathroom, Air conditioning, Minibar

Well-arranged single room equipped with a private bathroom, designed to offer a comfortable rest with a double bed option for maximum flexibility.

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Is this the right hotel for you?

Yes, if...

  • Yes, if you want to stay just 100 metres from the beaches of Versilia.
  • Yes, if you are looking for a hotel with free private parking in Forte dei Marmi.
  • Yes, if you are travelling with pets, which are welcomed free of charge at the property.
  • Yes, if you want an on-site restaurant serving Tuscan dishes and gluten-free options.
  • Yes, if you prefer spacious accommodations such as apartments or independent chalets.

Maybe not, if...

  • Maybe not, if you are looking for a large-scale resort with an indoor pool.
  • Maybe not, if you prefer accommodations in secluded hillside locations far from the centre.
  • Maybe not, if you are looking for a wellness centre with an indoor spa and thermal circuits.
  • Maybe not, if you require 24-hour reception service without time restrictions.

Hotel facilities & services

Hotel La Primula provides a comprehensive range of amenities designed to make your stay in Versilia pleasant and worry-free. Among the highlights is the on-site restaurant, serving traditional Tuscan dishes alongside menus tailored to special dietary requirements, including vegan and gluten-free options. The breakfast buffet offers a varied daily selection of sweet and savoury items.

Outdoor areas include a well-kept garden with outdoor furniture and a breezy sun terrace. The property warmly welcomes pets at no extra cost and ensures peace of mind with free private parking. Bicycle rental is available directly on site for guests who enjoy cycling.

Great for your stay

  • Free parking
  • Parking
  • Pets allowed
  • Free WiFi
  • Restaurant
  • Non-smoking rooms
  • Facilities for disabled guests
  • Family rooms
  • Room service
  • Luggage storage

General facilities

  • Outdoor furniture
  • Terrace
  • Garden
  • Bicycle rental
  • Shared lounge/TV area
  • Luggage storage
  • Fax/photocopying
  • Packed lunches
  • Room service
  • Safety deposit box
  • Air conditioning
  • Heating
  • Lift
  • Family rooms
  • Non-smoking rooms

Parking

  • Free parking
  • Private parking

Food & drink

  • On-site coffee house
  • Fruit
  • Wine/champagne
  • Special diet menus (on request)
  • Snack bar
  • Breakfast in the room
  • Bar
  • Restaurant

Media & technology

  • Internet access
  • Flat-screen TV
  • Satellite channels

Room amenities

  • Private bathroom
  • Air conditioning
  • Minibar
  • Safety deposit box
  • Hairdryer
  • Free toiletries

Location & what to see

Hotel La Primula boasts a position of extraordinary tourist value in Forte dei Marmi, located along Via XX Settembre just 100 metres from the sandy coastline of Versilia. The surrounding neighbourhood stands out for its quiet, tree-lined avenues, immediate proximity to renowned beach clubs, and elegant historic villas. This refined and private setting makes the hotel a peaceful refuge for guests wishing to enjoy the sea and evening strolls in total serenity and privacy.

In terms of transport connections and urban mobility, the property is just 300 metres from the pedestrian centre of Forte dei Marmi and the famous Piazza Marconi, the heart of luxury shopping. Forte Dei Marmi-Seravezza-Querceta railway station is 3.4 km away and well connected by local public transport, while Pisa Galileo Galilei International Airport is approximately 33 km away, easily reached in about 30 minutes by car. Historic dining spots such as Marechiaro restaurant and Bagno Dalmazia are located in the immediate vicinity, just 150 metres away, alongside the famous La Capannina di Franceschi venue situated merely 200 metres from reception.

The cultural and recreational offerings of the Lucca area present remarkable interest in every season. Art and sculpture enthusiasts can travel the 4.7 km separating the hotel from the historic centre of Pietrasanta to visit the Pierluigi Gherardi Museum of Maquettes. For hiking and nature lovers, the foothills of the Apuan Alps feature the picturesque Serra Creek Pools 6.7 km away at around 150 metres above sea level, while along the coast to the north lies the Ronchi WWF Educational Centre Park, located 6 km away.

Forte dei Marmi Beach — Sandy coastline steps from the hotel offering high-level amenities. 200 m
La Capannina di Franceschi — Historic Versilia venue ideal for evenings of music and events. 200 m
Forte dei Marmi-Seravezza-Querceta Railway Station — Main train station for regional and national travel. 3,4 km
Pierluigi Gherardi Museum of Maquettes — Exhibition of sculptures and plaster models in the art town of Pietrasanta. 4,7 km
Serra Creek Pools — Natural pools of fresh water nestled at the foot of the Apuan Alps. 6 km
Ronchi WWF Educational Centre Park — Protected nature reserve dedicated to coastal Mediterranean scrub. 6 km

What guests say about Hotel La Primula

8.9
Fabulous · 269 reviews
Staff
9.2
Comfort
9.2
Location
9.6
Cleanliness
9.2
Facilities
8.8
Value for money
9
Free Wi-Fi
8.5

Guests particularly praise the exceptional location of Hotel La Primula, situated a short distance from both the sea and the town centre. The courteous staff, meticulous cleanliness of the premises, and the quality of the breakfast buffet, packed with fresh items and catering to various dietary needs, are highly appreciated.

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Rated 8.9 by 269 guests. Check live availability before it fills up.

Frequently asked questions

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