Hotel
Hotel Etruria
3-star hotel in Forte dei Marmi 150 metres from the sea. Features air-conditioned rooms, a furnished garden, free private parking, and a Tuscan cuisine restaurant.

5-star boutique hotel in Forte dei Marmi with an outdoor swimming pool, refined in-house restaurant, bike rentals, and luxury suites just a short walk from the sea.
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La Serena Forte dei Marmi is a 5-star boutique hotel belonging to the Small Luxury Hotels of the World chain, located in the centre of Forte dei Marmi less than 500 metres from the beach.
The property offers twenty-one exclusive accommodations characterised by a contemporary design curated down to the smallest detail. Guests can relax by the outdoor swimming pool, sample culinary offerings made with local ingredients in the in-house restaurant, or sip refined drinks at the hotel bar. The contemporary art collection displayed in the common areas adds a unique artistic touch to the surroundings. To explore Versilia, the property provides convenient rental bicycles.
The private atmosphere is combined with high-level services that include a 24-hour front desk, concierge service, and free private parking on site. The buffet breakfast offers continental, Italian, vegetarian, vegan, and gluten-free options to meet every dietary need.

The twenty-one accommodation units at La Serena Forte dei Marmi are designed to offer maximum comfort and high privacy in elegantly designed spaces. Sizes range from 25 square metres for the Deluxe Room up to 120 square metres for the prestigious La Serena Suite.
Each accommodation features air conditioning, a private bathroom with toiletries, a flat-screen TV with satellite channels, a minibar, and an espresso coffee machine. Many units feature a balcony or furnished terrace overlooking the swimming pool or the Apuan Alps. Among the most exclusive options, the Spa Suite and La Serena Suite stand out, both enhanced by a private swimming pool for exclusive use.
25 sq m double room with a balcony overlooking the pool, equipped with air conditioning, satellite flat-screen TV, and an espresso coffee machine for pleasant mornings.
35 sq m junior suite consisting of a living room and separate bedroom, featuring large windows with views of the Apuan Alps and equipped with a minibar and coffee machine.
Spacious 40 sq m suite arranged with a living room and bedroom, enhanced by two private bathrooms with shower and a terrace with direct views of the hotel pool.
80 sq m luxury accommodation whose main feature is a private swimming pool for exclusive use, alongside a spacious bathtub and a panoramic terrace.
The most spacious suite of the property with 120 sq m of surface area, featuring two living areas, a private pool for exclusive use, and open views over the main pool area.
45 sq m double room surrounded by lush garden greenery, equipped with a private terrace, bathrobes, a bidet, and an espresso coffee machine.
45 sq m suite featuring a living room, separate bedroom, two private bathrooms, and an impressive view of the surrounding mountains.
45 sq m suite ideal for three people, complete with a living room with sofa bed, two bathrooms, and a private terrace overlooking the garden and pool.
The service offering at La Serena Forte dei Marmi revolves around the well-being and relaxation of its guests. The heart of the property is the outdoor pool area, surrounded by a sun deck equipped with sun loungers and umbrellas. The in-house restaurant serves dishes prepared with local ingredients, while the snack bar and main bar offer aperitifs, cocktails, and quick breaks throughout the day.
For fitness enthusiasts, there is a well-equipped fitness room alongside bicycle rental service to explore the city streets. The array of amenities is completed by free private parking on site, free WiFi connection, a 24-hour reception, and an efficient concierge service.
La Serena Forte dei Marmi is located in Via M. Civitali 51, within a quiet tree-lined residential neighbourhood in the centre of Forte dei Marmi. The property is just 450 metres from the famous golden beach and pier, a symbol of Versilia. This location allows guests to move around easily on foot or using the bicycles provided by the property, immersing themselves in the lively town atmosphere among high-fashion boutiques, historic ice cream parlours, and the renowned beach clubs of the Tuscan coast.
Transport connections are practical and convenient: the Forte dei Marmi-Seravezza-Querceta railway station is 3.5 kilometres from the hotel, while Pisa Galileo Galilei International Airport is approximately 36 kilometres away, reachable in half an hour by car via the A12 motorway network. In the immediate vicinity of the property, there are several fine dining options, such as Il Platano 50 metres away and Il Timone 200 metres away, ideal for tasting local seafood specialities without long travel.
The surrounding area offers numerous opportunities for cultural, sports, and nature activities in every season of the year. Just 4.1 kilometres away lies the protected oasis of the Ronchi Educational Centre WWF Park, ideal for walks surrounded by the green coastal pine forest. For art and history enthusiasts, the art town of Pietrasanta is about 6 kilometres away and houses the Pierluigi Gherardi Museum of Maquettes, while the Malaspina Castle fortress overlooks the coast from the nearby city of Massa. During the summer months, the coast offers water sports and nightlife, while in the shoulder seasons the nearby peaks of the Apuan Alps attract lovers of trekking and guided hikes.
Guests praise La Serena Forte dei Marmi for the excellent quality of service provided by the staff (9.7) and the high level of comfort in the rooms (9.7). The impeccable cleanliness (9.6) and the location near the beaches (9.3) are also highly appreciated.
Prices for accommodation at La Serena Forte dei Marmi vary according to the season, room category chosen, and length of stay. You can check the updated price from our search partners.
Yes, La Serena Forte dei Marmi offers free private parking available directly on site for all guests.
No, La Serena Forte dei Marmi does not allow pets in the rooms or common areas.
At La Serena Forte dei Marmi, check-in is allowed from 15:00 to 00:00, while check-out must be completed between 08:00 and 11:00.
Yes, La Serena Forte dei Marmi features an outdoor swimming pool equipped with sun loungers and umbrellas, as well as special suites equipped with a private swimming pool for exclusive use.
La Serena Forte dei Marmi is about 450 metres from the main beach of Forte dei Marmi, easily reachable on foot or by bicycle.
La Serena Forte dei Marmi offers a buffet breakfast including continental, Italian, vegetarian, vegan, and gluten-free options.